Cup of Data will be hosting their 1st ever one day pop up conference in Atlanta for the B2B marketing and sales industry, Wednesday October 3rd at the Atlanta Tech Village in Atlanta, Georgia.
Cup of Data launches Conversion Data Pop Up to help B2B Sales and Marketing professionals understand best practices for B2B lead management and use data science to obtain better results.
Good business to business (B2B) leads need to consider a variety of factors, such as firmographic, demographic, and technographic data. Additionally, behavior data is important to understand a company's propensity to convert. The ability for the vendor to integrate is also important to avoid disruptions with your technology stack.
Businesses use inbound and outbound marketing to identify and qualify B2B leads. These leads need to be ranked with a propensity score and need to improve over time. B2B lead generation is a process and selecting the right combination of resources will help build efficient B2B lead generation processes over time.
Businesses spend a lot of money and time prospecting. Prospecting is a necessary step to find leads, particularly for companies that have Account Based Marketing initiatives. SaaS B2B companies, in particular, need to consider many attributes when identifying leads that have the right 'fit' and 'behavior' information.
B2C companies have enough structured data to train sophisticated machine learning models. B2B companies have the opportunity to leverage new UX paradigms to collect data to then train sophisticated models to help their businesses.
A.I. is a broad term and is used extensively in marketing. In this article, we attempt to explain the concepts by telling a story and how A.I. could help a restaurant improve customer satisfaction, thus increasing CLTV.
Cup of Data’s mission is to turbocharge growth for companies with amazing leads. By streamlining the manual, repetitive tasks traditionally associated with prospecting, marketers and sales pros have more time to spend enriching experiences with their customers.